Over 50 years of Happy Dog
The history of our dog food brand since 1970
How the pioneer of complete dog flake food became the leading specialist retail brand in the field of dry dog food and ultimately the best dog food brand in Germany... It all began in 1965 when dog food consisting of wet food and flakes was first produced in Wehringen, Bavaria, and sold under the name Müller's dog food. In 1970, Edmund Müller developed one of the first highly digestible complete foods for dogs. At that time, the food consisted of dried meat, corn flakes and vegetables and was particularly popular with dog breeders. That was the starting signal for the Happy Dog brand. Since then, the Müllers have made it their mission in their family business to perfect their dog food. With success, because Happy Dog was named the best dog food brand in Germany in 2019. Today we present ourselves as the home of healthy pet food and guarantee premium dog food of the highest quality - made in Germany.
development of the Happy Dog brand
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1765 - The "old mill"
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1951 - Potato flakes
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1965 - First dog food
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1970 - Happy Dog
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1973 - Export
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1975 - Croquettes for the first time
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1987 - Georg Müller
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1992 - First complete feed croquette
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2000 - Premium market
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2001 - Happy Cat
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2004-2006 - Expansion of operations
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2009 Innovation
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2015 - Trade favourite
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2018 - 100% climate-neutral
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2018 - 8th generation
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2019 - Award
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2019 - Export extension
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2020 - Capacity expansion
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2020 - Product of the year
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2021 - Product relaunch
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2021 – Products of the Year
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2021 – Seal of Quality
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2022 - Award
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2022 - Product of the year
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2022 - Puppy Food Test
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2023 - Mini-Relaunch
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2023 - Products of the Year
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2023 - Solar field construction
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2024 - Export expansion
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Best Rated Pet Food 2022
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Best Rated Pet Food 2023
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Top Pet Brand 2023
The development of Happy Dog packaging
In 1970, when the Müller family first produced dog food under the name Happy Dog, the bags were very simple. Over the years, the packaging has been continuously developed to protect the high quality of the product as best as possible and to ensure freshness. In addition, the information for dog owners on the multifunctional packaging with regard to the ingredients and feeding recommendations has become increasingly important.