brand development

Experience & competence in the production of premium dog food for more than 50 years

Over 50 years of Happy Dog

The history of our dog food brand since 1970

How the pioneer of complete dog flake food became the leading specialist retail brand in the field of dry dog ​​food and ultimately the best dog food brand in Germany... It all began in 1965 when dog food consisting of wet food and flakes was first produced in Wehringen, Bavaria, and sold under the name Müller's dog food. In 1970, Edmund Müller developed one of the first highly digestible complete foods for dogs. At that time, the food consisted of dried meat, corn flakes and vegetables and was particularly popular with dog breeders. That was the starting signal for the Happy Dog brand. Since then, the Müllers have made it their mission in their family business to perfect their dog food. With success, because Happy Dog was named the best dog food brand in Germany in 2019. Today we present ourselves as the home of healthy pet food and guarantee premium dog food  of the highest quality - made in Germany. 

development of the Happy Dog brand

  • 1765 - The "old mill"

    With the purchase of the old mill in Wehringen, the Müller family laid the historical foundation stone for the Interquell company today. At that time, Nikolaus Müller started operating his flour mill on the Singold.

    1765 - The "old mill"
  • 1951 - Potato flakes

    Edmund Müller produced the first potato flakes. Due to their easy digestibility and good shelf-life, they offered a significant improvement for farmers in pig feeding.

    1951 - Potato flakes
  • 1965 - First dog food

    First dog food production started with ‘Müller's dog food’. This consisted of flakes and wet food.

    1965 - First dog food
  • 1970 - Happy Dog

    Edmund Müller developed one of the first easily digestible complete food for dogs, consisting of dried meat, maize flakes and vegetables. Müller's dog food brand became Happy Dog.

    1970 - Happy Dog
  • 1973 - Export

    Happy Dog exported abroad for the first time: to Austria and Denmark.

    1973 - Export
  • 1975 - Croquettes for the first time

    The first extruder for the production of dog and cat food in croquette form started up and complemented the previous production of food flakes.

    1975 - Croquettes for the first time
  • 1987 - Georg Müller

    Georg Müller (Dipl. oec.) joined the family business in its 7th generation. After the death of the company founder in 1988, he took over the business.

    1987 - Georg Müller
  • 1992 - First complete feed croquette

    With Happy Dog NaturCroq, Interquell launched the first complete food for dogs in croquette form onto the market.

    1992 - First complete feed croquette
  • 2000 - Premium market

    Happy Dog entered the super premium segment for dog food with Supreme Salmon and Rabbit. The first ‘sensitive’ varieties were Ireland, Toscana and New Zealand.

    2000 - Premium market
  • 2001 - Happy Cat

    Interquell developed dry food for cats for the first time: Happy Cat was born.

    2001 - Happy Cat
  • 2004-2006 - Expansion of operations

    A new office building, two more extruder lines and a silo tower were built. This created a production capacity of 200 tonnes per day.

    2004-2006 - Expansion of operations
  • 2009 Innovation

    Happy Dog Supreme Africa is the first dog food in the world to contain ostrich as a protein source. For every pack sold since then 2% of the purchase price is donated to SOS Children’s Villages in Africa. To date, a total of 1.8 million euros!

    2009 Innovation
  • 2015 - Trade favourite

    Happy Dog became the leading specialist retail brand in Germany in the dry dog food sector.

    2015 - Trade favourite
  • 2018 - 100% climate-neutral

    Goood is Interquell's first premium dog food that is completely climate-neutral - from the field to the bowl.

    2018 - 100% climate-neutral
  • 2018 - 8th generation

    Annika and Andreas Müller join the family business in its 8th generation

    2018 - 8th generation
  • 2019 - Award

    Happy Cat Junior was named 2019 Product of the Year by FutterTester.de.

    2019 - Award
  • 2019 - Export extension

    This popular premium pet food is now shipped to 75 countries and is available on 4 continents.

    2019 - Export extension
  • 2020 - Capacity expansion

    With the commissioning of an additional extruder, fresh raw materials can now also be processed. Production capacity increases to 320 tonnes of pet food per day.

    2020 - Capacity expansion
  • 2020 - Product of the year

    No less than three products received the award for 2020 Product of the Year from FutterTester.de: Happy Cat Bio in the category Wet Cat Food Happy Dog Soft Snack for Dog Snacks and Goood Freilandlamm for dry dog food

    2020 - Product of the year
  • 2021 - Product relaunch

    Happy Cat products now have improved recipes and have been given a new look.

    2021 - Product relaunch
  • 2021 – Products of the Year

    The best food from all tests in 2021 and crowned as the Product of the Year 2021 by Futtertester.de: Happy Cat Culinary in the dry cat food category Happy Dog fit & vital Medium Adult in the dry dog food category

    2021 – Products of the Year
  • 2021 – Seal of Quality

    Our new vegetarian variety Sensible India excelled in the food test, being awarded 9.3 out of 10 stars.

    2021 – Seal of Quality
  • 2022 - Award

    The pet novelty of the year 2021/2022 in the dog category was Sensible India

    2022 - Award
  • 2022 - Product of the year

    The newly launched Happy Cat Culinary Crunchy Snacks are awarded Product of the Year 2022 by FutterTester

    2022 - Product of the year
  • 2022 - Puppy Food Test

    The new Happy Dog Young varieties were rated very good- by FutterTester

    2022 - Puppy Food Test
  • 2023 - Mini-Relaunch

    All products for small dog breeds have a new look and are now even tastier.

    2023 - Mini-Relaunch
  • 2023 - Products of the Year

    In the categories "Wet dog food", "Snack for dogs" and "Dry cat food", we received the Product of the Year 2023 award from the independent portal FutterTester.de.

    2023 - Products of the Year
  • 2023 - Solar field construction

    In order to be able to generate part of our electricity requirements ourselves from renewable sources, we built a solar field next to the company premises in 2023.

    2023 - Solar field construction
  • 2024 - Export expansion

    Our premium dog and cat food is now exported to 84 countries.

    2024 - Export expansion
  • Best Rated Pet Food 2022

    Independent testers rate 41 dry food brands: 1st place for Happy Cat

    Best Rated Pet Food 2022
  • Best Rated Pet Food 2023

    For the 3rd time in a row, Happy Cat dry food takes first place with 4.7 out of 5 stars.

    Best Rated Pet Food 2023
  • Top Pet Brand 2023

    The popular pet magazine hundkatzemaus has awarded us the Top Pet Brand 2023 for our cat snacks.

    Top Pet Brand 2023

The development of Happy Dog packaging

In 1970, when the Müller family first produced dog food under the name Happy Dog, the bags were very simple. Over the years, the packaging has been continuously developed to protect the high quality of the product as best as possible and to ensure freshness. In addition, the information for dog owners on the multifunctional packaging with regard to the ingredients  and feeding recommendations has become increasingly important.