... the love of pets
Dogs and cats are no longer wild animals and have special needs. We develop recipes that are perfectly tailored to today's living conditions.
... the passion for quality
All-natural ingredients, high quality raw materials and strict quality controls guarantee the best quality “Made in Germany”.
... the love of nature
Sustainable, responsible action is a matter of course for us, including the renouncement of artificial colors, flavors and preservatives as well as animal testing.
... the connection to tradition
Our family has been producing food of the highest quality in the Bavarian town of Wehringen since 1765. You can rely on this experience.
... development of innovations
Our aim is to provide your dog with optimal nutrition. For this reason we have developed unique formulas for the health and vitality of your dog and are constantly improving them. This has also resulted in product innovations such as the Happy Dog 2-phase nutrition concept for puppies or the Piemonte variety with Italian chestnuts, which is particularly suitable for allergy sufferers .