We have been producing food and baby food in our family business for 250 years. With the same care and experience, we have been making pet foods for over 50 years. We put all our know-how, experience and passion into our high-quality products. For you and your four-legged friend.

What makes Happy Dog dog food unique?

  • Selected herbs

    for the stomach, intestines and circulation

    Trace elements

    prevent deficiency symptoms

    Chicory root

    to improve the intestinal flora

    Apple

    Dietary fiber containing pectin ensures a regular digestion

    linseed

    with essential omega-3 and omega-6 fatty acids for skin and hair

    Yucca schidigera

    with valuable secondary plant substances

All good things come in threes - at Happy Dog there are even four:

1. The Happy Dog Natural Life Concept? *

The Happy Dog Natural Life Concept? *Based on the ancestry of the dog from the wolf, our Happy Dog Natural Life Concept? was developed and adapted to the demands of the modern dog. Scientifically proven - it offers the dog a nutritionally sensible combination of all vital substances. In this way, the metabolism and the entire organism are optimally and species-appropriately supported.

2. Freshness and naturalness from Bavaria

Sustainability and direct contact with our suppliers are very important to us.Therefore, many raw materials come fresh from our home around Wehringen, in beautiful Bavaria.

3. The right portion of meat

Meat and valuable animal proteins of the best quality are the most important components of our pet food because of their essential amino acids.Therefore, theproportion of total proteinin Happy Dog dry foodis up to 90%!

4. Well taken care of from the start

Puppy love goes through the stomach.With the unique and patented Happy Dog heart croquette, you give your darling what he needs right from the start: Puppy food of the highest quality that is easy to chew and easier to digest than conventional croquettes.

Versatile protein supply

Whether meat, fish or poultry

We use the biological diversity of animal protein sources for our recipes. The result: a particularly balanced feed, rich in high quality proteins and amino acids. With the Happy Dog products you naturally exclude a one-sided protein supply for your dog with the daily feeding.

The Happy Dog Sensible varieties Africa , New Zealand and the Caribbean with only one easily digestible protein source offer nutrition-sensitive dogs ideal tolerance.

Moderate energy content

The dog is not a wolf!

A wolf in the wild covers up to 50 km a day. Its energy requirement is therefore much higher than that of a dog. Therefore we pay attention to:

  • moderate energy supply through appropriate protein and fat values
  • Energy reduction protects against civilization diseases such as obesity, joint problems, etc.
  • needs-based supply simply through the amount of feed

2-phase nutrition for puppies

  • Appropriate nutrition for puppies

    The protein and energy requirements of medium and large breeds are different in the puppy and young dog phases. In order to support age- and needs-based growth, Happy Dog has developed the 2-phase concept.

    Additional advantages

    • optimal calcium / phosphorus content
    • no use of vegetable protein substitutes (e.g. soy)
    • Dry feed made from the highest quality animal protein raw materials with a guarantee of origin
    • sensible combination of all necessary vital substances

Why not a junior product for small dog breeds?

Small dog breeds up to 10 kg sometimes reach their final weight at around 7-9 months.Therefore, the growth curve of these breeds is very flat.The need for nutrients compared to the adult diet changes only slightly.It is not necessary to switch to a junior dog food before switching to an adult product.

Why not a junior product for small dog breeds?

Small dog breeds up to 10 kg sometimes reach their final weight at around 7-9 months.Therefore, the growth curve of these breeds is very flat.The need for nutrients compared to the adult diet changes only slightly.It is not necessary to switch to a junior dog food before switching to an adult product.

What are the benefits of dry dog ​​food?

As with humans, your dog's health, zest for life and well-being depend to a large extent on the food he eats every day. We recommend high-quality dry complete food for a balanced, healthy diet for your dog. Dry food is healthier, more effective and cheaper!

  • Diversity of recipes

Whether young or old, slim or plump, sporty and active or rather relaxed, whether robust or very sensitive: dry food offers a wide variety of different recipes. In this way, the diet can be optimally adapted to the individual needs of the four-legged friend. Use our feed advisor to find the optimal varieties for your dog from our Happy Dog range or get individual advice from our veterinary team.

  • dental care

Dry food is useful for dental care and strengthening the teeth. Although this cannot completely prevent tartar in predisposed animals, at least it can usually be delayed. In addition, biting the kibble supports the teeth holding apparatus and thus helps prevent loose teeth.

  • The declaration of the protein source

In the case of high-quality dry food, the protein sources are clearly declared. It is different with canned food: Even with high-quality products, only “meat and animal by-products” are listed under composition.